Privacy Policy

Privacy Policy

DMG Wholesale Limited is a ‘Data Controller’ and need to hold and process certain information about you and your circumstances. Some of this information is personal data; this means it can be used to identify you. The law gives you rights around what happens to this personal information.

This Policy sets out the obligations of DMG Wholesale Limited, a company registered in England under number 8368541, whose registered office is at 5-7 Tintagel Way, Westgate Park, Aldridge, Walsall, WS9 8ER (“the Company”) regarding data protection and the rights of customers, business contacts, suppliers and consumers (‘’data subjects’’) in respect of their personal data under EU Regulation 2016/679 General Data Protection Regulation (“GDPR”).

This privacy policy sets out how DMG Wholesale Limited processes any information that we collect from you, or that you provide to us when you visit this website (‘’personal data’’). “Process” means collect, store, transfer, use or otherwise act on information that you give to us when you use this website. It explains your rights and our obligations when doing so.

It covers information that could identify you (“personal information”) and information that could not.

DMG Wholesale Limited is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

What we collect

Where personal data is collected directly from data subjects, those data subjects will be informed of its purpose at the time of collection.

You can visit our site without telling us who you are. However, to provide you with some services we may require to collect Personal Data, such as:

  • Name and job title
  • Contact information including email address, address or telephone number
  • Preferences and interests
  • Other information relevant to customer surveys and/or offers, queries, complaints

What we use it for

We may collect and use Personal Data to provide you with products or services, to bill you for products and services you request and to contact you in regards of your query or complaint. Unless otherwise specified, Personal Data will be processed on the basis of the legitimate interests described in this Privacy Policy, as well as to comply with our legal and regulatory obligations. Some of the information that we need to collect is sensitive in nature and is considered to be in a ‘special category’ i.e. if you are consumer and provide us with the details about your health or disability in relation to products you make enquiry about.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping
  • Provide you with suggestions and advice on products and services
  • We may use the information to improve our products and services
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided
  • From time to time, we may also use your information to contact you for market research purposes
  • We may contact you by email, phone, fax or mail
  • We may use the information to customise the website according to your interests

Who has access to your Personal Data and to whom are they transferred

We will not sell, share, or otherwise distribute your Personal Data to third parties unless we have your permission or are required by law to do so. We may share your Personal Data with appropriate people at DMG Wholesale Limited. Personal Data may also be transferred to third parties who act for or on our behalf, such as delivery services or technical support. We may be required to give information to legal or regulatory authorities if they so request. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

How long do we store personal data?

We only retain your personal data for as long as necessary to fulfil the purpose for which it was collected or to comply with legal or regulatory requirements. We use a standard guideline on retention periods to determine how long we keep information.


We are committed to ensuring that your information is secure. We have put in place suitable physical, electronic and managerial measures to safeguard and secure the information we collect in order to protect that information from loss, misuse, unauthorised access, disclosure, alteration or destruction and against other unlawful forms of processing.

  • All emails containing personal data are encrypted using Microsoft Outlook TLS;
  • All emails containing personal data must be marked “confidential”;
  • Personal data may be transmitted over secure networks only; transmission over unsecured networks is not permitted in any circumstances;
  • Personal data contained in the body of an email, whether sent or received, should be copied from the body of that email and stored securely. The email itself should be deleted. All temporary files associated therewith should also be deleted;
  • Where personal data is to be transferred in hardcopy form it should be passed directly to the recipient or sent using secured mail services;
  • All personal data to be transferred physically, whether in hardcopy form or on removable electronic media shall be transferred in a suitable container marked “confidential”.
  • All electronic copies of personal data should be stored securely using passwords and data encryption;
  • All hardcopies of personal data, along with any electronic copies stored on physical, removable media should be stored securely in a locked box, drawer, cabinet, or similar;
  • All personal data stored electronically should be backed up daily with backups stored onsite (server) and/or offsite (cloud). All backups should be encrypted

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

What are your rights and how can you exercise them?

The law gives you the following rights about what we do with your personal information – the right to:

  • Be informed of the purpose for data being collected about you
  • Access and obtain a copy of your data on request (known as a “data subject access request”)
  • Change incorrect or incomplete data
  • Request erasure of your personal information for example where the data is no longer necessary for the purposes of processing
  • Object to the processing of your data where the Company is relying on its legitimate interests as the legal ground for processing
  • Ask the Company to restrict the processing of your personal data
  • Data portability

If you would like to exercise any of these rights, or you have any questions about the privacy notice or if you would like a copy of the information held on you, please write to:

Data Controller – DMG Wholesale Limited
Units 5-7 Westgate Park Industrial Estate

Or email to

For more information call 01477 549310

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

How can you complain

If you are not happy with our Privacy Policy or if you have any complaint, then you should tell us by emailing to or writing to:

Data Controller – DMG Wholesale Limited
Units 5-7 Westgate Park Industrial Estate
If you believe that the Company has not complied with your data protection rights, you have the right to make a complaint to the Information Commissioner’s Office.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Review of this Privacy Policy

DMG Wholesale Limited may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 20/07/2023.
If you have any question regarding our Privacy Policy, please contact us.

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